It's a new product I got a sample of recently and it works really well. It's more tacky than the eakin, sort of like the holister adapt ring, which is good for me because I have trouble getting eakins to stick to my skin, but it stretches and molds much more easily than either eakin or adapt rings, in my opinion. Good product, I probably will be adding it to my supply management order. Just an FYI.